Cryptocurrency enters football market
The introduction of cryptocurrency in football is intended to give clubs fresh capital injection to expand engagement opportunities with fans27 January 2018 | FT Editor
An organisation known as the London Football Exchange (LFE) is set to launch a cryptocurrency that is intended to allow a fan-driven football community the opportunity to take part in various club and fan experiences from match day tickets, tours, and player meet and greets, to specific merchandise and third-party partner offers.
London Football Exchange will use the blockchain to help clubs provide loyal fans with better services at a reduced cost.
“Our vision is to allow football clubs to take advantage of the token funding economy for their financing needs by providing them with a tokenised financing infrastructure which involves token design and issuance services,” said Charles Pittar, Corporate CEO of London Football Exchange.
They claim that discussions are already underway with over 50 clubs including UK Premier League Clubs and prominent teams throughout Europe, USA and Australia.
“The LFE aims to become a 'one-stop shop' for clubs of all sizes to raise capital via equity sales and also offer LFE contributors a wealth of fan experiences and social interaction. Clubs will be encouraged to offer some equity through the LFE and required to offer a minimum number of unique experiences or special offers so that the real fans can take part in their favourite clubs,” commented Scott Smith, Football CEO of London Football Exchange.
LFE engagement services will include LFE Points, a blockchain-enabled loyalty, rewards and offers platform. LFE members benefit through special discounts, exclusive offers, rewards and other incentives only available to LFE token holders. The more LFE token holders engage with their favourite clubs and leagues, the more LFE Points they will receive.
For the clubs, the LFE tokens aim to also help them eliminate the antiquated ticketing technology from legacy operators that mean they pay fees ranging from 5% to 10% in commission based on the notional value of tickets sold.
As part of its Initial Token Offering, LFE will generate a total of 4 billion tokens with 2.4 billion tokens made available for general sale. The tokens will be priced at $0.20, which equates to a fundraising goal of approximately $350 million. The pre-sales run from 15 January 2018 to 11 February 2018, with the public sale taking place directly afterwards, from 12 February 2018 to 20 May 2018.
The LFE Platform will use the Ripple and Stellar networks to support token issuance, trades, and transfers, with Bitcoin, Ethereum and Ripple all accepted as part of the token sale. Bank transfers of British Pounds, Euros, US Dollars, Australian Dollars and Swiss Francs will also be accepted