English Premier League pays-off for Optus
Optus growth has been driven by its rights to the English Premier League08 May 2018 | FT Editor
Optus' purchase of the rights to the English Premier League in Australia have paid off with news that it has driven subscriber growth for the telco in both mobile phone and fixed broadband services.
New research from Roy Morgan shows 20.9% of Australians use Optus as their main mobile phone service provider in the year to March 2018, up 1.1% from three years ago. For Australians who watch the English Premier League either regularly or occasionally on TV the jump has been significantly higher, up 4% to 23.8%.
There has been a similar impact for Australians who use Optus as their fixed broadband service provider. Now 12.2% of Australians use Optus as their fixed broadband service provider, up 2.9% from three years ago. Australians who watch the English Premier League either regularly or occasionally have driven this growth with 15.5% now using Optus fixed broadband, up 4.7% on three years ago.
Roy Morgan CEO, Michele Levine, says Optus' gamble to purchase the Australia rights has been a great success.
Optus signed a three year broadcast deal for the Australian rights to the English Premier League in late 2015 for $63 million per year. They renewed the deal last week for a further three years. Optus also purchased the rights from SBS-TV to broadcast all 64 games of this year's World Cup.
% have Optus as Service Provider for Main Mobile Phone & Fixed Broadband – 2015 v 2018
Source: Roy Morgan Research
tv rights, sports biz, epl