Lionel Messi wants to trademark his name
There's plenty at stake in a name if you happen to be Lionel Messi20 January 2018 | FT Editor
Can Lionel Messi trademark his name?
A hearing at the European Court of Justice on Monday (22 January) will focus on whether FC Barcelona star, Lionel Messi, can have his family name protected as an EU trademark.
Messi first submitted a request to the EU trademark office in 2011 to put his name under EU trademark, so he can use it for cosmetics, computer programs, jewellery, watches, paper products, footwear, hats and toys.
The trademark office refused the request, which Messi is now challenging in court.
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