It’s good to see the A-League’s new free-to-air partner announced, following the break-up with SBS after the end of the 2016-17 season. In summary, the details of the deal are:

  • The weekly Saturday night A-League game will be broadcast live on Network Ten’s ONE channel at 7.30pm.
  • ONE will also broadcast five finals games and all Socceroos matches (other than the World Cup) from next year.
  • The broadcast will use FOX Sports commentators and presenters.
  • FFA receives an additional $2 million per year from FOX Sports, taking the total deal to $358 million over six years or an average of almost $60 million a year. 

Even if the entire $2 million was distributed to the A-League clubs at $200,000 each, it is hardly enough to solve the impasse between the clubs and the PFA on the one hand, and FFA on the other. The impasse is concerned with an appropriate level of representation on the governing body, as well as management and administration of the A-League including the fair distribution of broadcast and sponsorship revenue

It’s no surprise that Network has come to the party. They have expressed interest in the A-League previously, not just through the broadcast of one-off exhibition matches, but in the A-League. 

In 2009, Network Ten and FOX Sports tabled an updated offer to increase the then $21 million a year deal to $42 million from 2010 for the remaining three years of the existing deal, plus another year. It would have given the sport an additional $63 million over the three years of the then existing deal. FFA rejected the offer. The proposal would have seen Network Ten broadcast one live game and a highlights show each week. 

Categories: News | A-League | Football Business

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