Twitter and Snapchat to get a work out for US fans during Russia 2018
The US might not have made the 2018 World Cup, but FOX Sports US is still planning on the latest innovations in coverage12 January 2018 | FT Editor
FOX Sports US has announced a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat during the 2018 World Cup.
FOX Sports won the bidding in 2011 for the English-language broadcasting rights to all FIFA events from 2015 to 2022. They were also awarded the rights to 2026 in controversial circumstances as part of the fallout after Qatar won the hosting rights to the 2022 tournament.
They will also produce a daily 30-minute show on all 27 match days during the tournament, to be livestreamed exclusively on Twitter and available to US users via @FOXSports and @FOXSoccer.
Rachel Bonnetta will host from Moscow’s Red Square, joined by guests including on-air personalities Rob Stone, Landon Donovan, Kate Abdo, Alexi Lalas, Fernando Fiore and Stuart Holden.
The show will include match previews, recaps, Twitter reactions and original segments produced by Fox Sports’ team in Moscow.
Fox Sports will also provide “near-live video highlights” from every match to Twitter, including every goal scored, as well as videos from question-and-answer sessions with talent, interviews with players and coaches and press conferences.
Twitter said that there were 672 million tweets on the World Cup in Brazil in 2014, and they expect more this year.
On Snapchat, FOX Sports will produce a Publisher Story running throughout the tournament that will use text, video, artwork, motion graphics and other elements to “chronicle the day-to-day drama.”
The Publisher Story will include recaps, previews and features produced specifically for Snapchat.
Snapchat will also produce Our Stories from the World Cup, featuring video highlights of goals and other key moments provided by Fox Sports, as well as behind-the-scenes reactions from fans in Russia and around the world. Our Stories are compilations of video Snaps submitted by users of the application and curated by editors at Snapchat.
The 2018 World Cup runs from 14 June to 15 July.
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