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Sally Freedman

Twitter: @FreedmanSal

Former expat lifelong Seagulls fan, now enjoying football life working on Euro2020 in Nyon, Switzerland

Sally's global travels have included Euro 2004 in Portugal, the World Cup in Germany in 2006, the World Cup in Brazil in 2014, the Asian Cup in Australia in 2015 and the Euro 2016 Final in Paris.

Sally has worked in sport management for the last ten years in a variety of roles and has experience working in professional football at the highest level, including Protocol Manager for the AFC Asian Cup Australia, Head of Fan Engagement and Marketing for Melbourne City Football Club and Wellington Phoenix Football Club, Project Manager for Football Federation Australia and the Gold Coast 2018 Commonwealth Games. In November 2018, Sally took up a role as Online Marketing Manager for Euro 2020 with UEFA. 

Sally's teams: Brighton Hove Albion FC, England

Features by Sally Freedman

‘Que sera sera, whatever will be will be, we’re going to Wembley’

The magic of the FA Cup. Fact or fiction? 

English Premier League: 16 rounds gone, 22 to go

Lightning Bolt struck twice

How to get bums on seats and then drive them away

2018-19 Premier League preview

Preview 2018-19: Brighton Beautiful

And that’s a wrap!

Usain Bolt to the A-League: genius strategy or disaster move?

And breathe. England WON a penalty shootout

Is football coming ‘home’ for England? 

The ‘Floptus’ and ‘Droptus’ saga

Still crazy after all these years ...are goalkeepers a different breed?

Marketing the beautiful game in Australia: what’s going wrong? 

World Cup: England name their squad

And that’s a wrap! The 2017/18 Premier League

EXCLUSIVE: One-on-one with Australia’s number one

All things Brighton Beautiful ... May the 4th be with you

GC2018. The event that had to be seen

And then there were eight