Sally Freedman

Twitter: @FreedmanSal

Former expat lifelong Seagulls fan, now enjoying football life in Nyon, Switzerland

Sally's global travels have included Euro 2004 in Portugal, the World Cup in Germany in 2006, the World Cup in Brazil in 2014, the Asian Cup in Australia in 2015 and the Euro 2016 Final in Paris.

Sally has worked in sport management for the last ten years in a variety of roles and has experience working in professional football at the highest level, including Protocol Manager for the AFC Asian Cup Australia, Head of Fan Engagement and Marketing for Melbourne City Football Club and Wellington Phoenix Football Club, Project Manager for Football Federation Australia and the Gold Coast 2018 Commonwealth Games. In November 2018, Sally took up a role as Online Marketing Manager for Euro 2020 with UEFA. 

Sally's teams: Brighton Hove Albion FC, England

Features by Sally Freedman

Is the A-League dead?

Is Manchester City invincible?

The Premier League after 10 weeks

Seagulls fly away at the London Stadium

Pointless: Crystal Palace

Premier League to put an end to transfer deadline madness

Brighton secure historic first Premier League win

The Premier League season is here!

A-League expansion wannabe’s

Up close and personal with Australian football, part 2

Up close and personal with Australian football: what’s going wrong with the beautiful game?

What Maty Ryan can expect at Brighton

Premier League opening round at a glance

From Championship to Premier League, Part 3

From Championship to Premier League, part 2

From Championship to the Premier League, part 1

Can Melbourne Victory crash Sydney FC’s finals fairytale?

All things BRIGHTON beautiful

Fan engagement: how to get bums on seats and keep them there

Promotion in sight for flying Seagulls … AGAIN!