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Television remains the top device for consuming sports content, according to a 2018 Global Consumer Streaming Habits Survey.

The survey was conducted by polling specialist YouGov across Australia, Canada, France, Germany, Spain, the UAE, the UK and the US from 5-27 September and featured more than 10,500 adults.

Television came out as the top device for regular-season sports (69%) and special sports events (66%), as well as regularly-scheduled news (68%), breaking news (54%), concerts (53%) and fashion shows (45%).

Meanwhile a free trial is the top reason consumers will try out a new online-streaming service, according to the survey.

A free trial topped the list with 42%, with other reasons for trying out a streaming service including being interested in a certain show (38%), access to exclusive content (29%), cross-device capability (28%) and a good user experience (26%).

The survey also found that the most important factor in considering signing up to a new streaming service was cost (53%), with 58% of the respondents streaming content at least once per week via a connected television, as opposed to 51% via mobile devices and 50% via computers or laptops.

Too many advertisements (37%) and poor video quality (35%) were rated as the top reasons for consumers switching off live streams.

The survey was conducted by video solutions company Brightcove. 


Categories: News | Football Business

sports consumption, tv viewership

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