TV still top for sports consumption
Watching sport on TV is still number one26 December 2018 | FT Editor
Television remains the top device for consuming sports content, according to a 2018 Global Consumer Streaming Habits Survey.
The survey was conducted by polling specialist YouGov across Australia, Canada, France, Germany, Spain, the UAE, the UK and the US from 5-27 September and featured more than 10,500 adults.
Television came out as the top device for regular-season sports (69%) and special sports events (66%), as well as regularly-scheduled news (68%), breaking news (54%), concerts (53%) and fashion shows (45%).
Meanwhile a free trial is the top reason consumers will try out a new online-streaming service, according to the survey.
A free trial topped the list with 42%, with other reasons for trying out a streaming service including being interested in a certain show (38%), access to exclusive content (29%), cross-device capability (28%) and a good user experience (26%).
The survey also found that the most important factor in considering signing up to a new streaming service was cost (53%), with 58% of the respondents streaming content at least once per week via a connected television, as opposed to 51% via mobile devices and 50% via computers or laptops.
Too many advertisements (37%) and poor video quality (35%) were rated as the top reasons for consumers switching off live streams.
The survey was conducted by video solutions company Brightcove.
sports consumption, tv viewership